JOURNAL

New Ideas Are Terrified

Richard Cook

New Ideas Are Terrified

Entering the world often as the only member of their species, new concepts have a hard time making friends. After all, it’s tough for them to relate to established good ideas from the past, and even tougher to find other new ideas who’ve found social acceptance.   Our job as artists — be we marketers, programmers, journalists, filmmakers, advertisers, poets or screenwriters — is to find a healthy home for the the best new ideas we meet.   That work is often as important as it is thankless, but those who do it well prove its power every day.   Now, here’s...


Write Stories, Not Words

Richard Cook

Write Stories, Not Words

Words don't beat at the heart of your story. Look closer and you'll find something far more substantive.